The term "OPE!" is a Midwest expression which generally means "oops", "my bad", "excuse me" etc. Street fashion is also an expression of being yourself. NoOPES NoOPOLOGIEZ is all about being yourself and having an attitude of not caring what anyone thinks about it.  That you can express your sense of style and attitude at the same time without having to say "OPE!", oops, my bad, or excuse me".  Instead.  Just "Be You" at all times.  While OPE! may be Midwest. NoOPES NoOPOLOGIEZ is for whomever has the desire to express themselves in a confident and positive way, while looking good at the same time, with NoOPES and NoOPOLOGIEZ about it.